https://www.sivanbachar.com/about daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/8c6bb8e7-5858-4206-87d0-d88ee77b7d8a/unnamed-3.jpg About Areas of Expertise User Experience research & Design Design Leadership Data Analytics Service Design Email Sivan.bachar@gmail.com https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1619628777518-8F3E4MV7N4T6RVKELVGN/Screen+Shot+2021-04-28+at+12.52.38+PM.png About - User Experience Design Certificate General Assembly Immersive UX Design Certification https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1619628953698-Y97WHTQ7TUEINW6XK3WG/nng-uxc-badge.png About - NN/g UX Certificate Analytics and User Experience / Statistics in User Experience https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1619628461931-BT6AP914EFDWWKTOL542/Sense%2Band%2BRespond%2BLogo.png About - Lean UX Discovery for Agile Teams Certificate Lean Product Discovery Certification https://www.sivanbachar.com/work daily 1.0 2026-03-02 https://www.sivanbachar.com/work/outfront monthly 0.5 2022-04-09 https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598284586852-PSM8DDVERF0P19WBII9S/Group+5150%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598467715461-M6B5ZQJ4YJ2RYFKI6Q3N/FullSizeRender+3.jpg Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598287268275-ESB7YU363NXEMGTHRRVE/hi%402x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598548364283-0JA8YF1CBY5KDVLI6J3U/Group+5178%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598548441977-9PDIVIZ6XW8ZENBG4B9C/OOH+Companies%402x%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598467016129-HFAUX7TJ5EHC0VPZ3BI8/user_universe.jpg Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598467266280-FKXDHCUH7N1MNE9O27FH/Group+5179%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598469872942-4LAVIHW7RW4PB0NNNOMU/Group+5182%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598469991070-J7CF4OU5SUCYA4B1370U/Group+5183%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598470126798-WB9OMOGGR6BKTPL1OFS5/Group+5183%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598470234023-83QR4567O9TBHN9S3I8O/Group+5184%403x.png Work - Outfront Media https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1599684653539-KVNQB9SMS4OZ8O6GL592/image-asset.png Work - Outfront Media - Accessibility infographic To help Outfront teams and our clients create advertisements for every kind of user, I designed an easy to follow infographic with all the relevant rules. This would ensure all digital display ads would consider accessibility when creating ads. https://www.sivanbachar.com/work/swiftshift monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/43fa49de-b95b-4da8-8216-f4ea9fbbe707/Group+5561.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1592939161242-J7JLSS43UWYT02XRH531/Google+Pixel+2+XL+%E2%80%93+1%402x.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/eeb666aa-54fe-47f5-b807-532abc12f441/Group+5175.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598459164984-O7ZU5EUBGQF8X361LBKA/DSC_5780.jpg Work - Swift Shift - REACHING THE USERS At the outset, I needed a clearer picture of our users, and after reviewing our quantitative data, I sought qualitative data to supplement some of the information we had. I sat down with our users to better understand how caregivers and agencies in the field currently work. https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/ba30ef8c-7374-4d5a-9cc9-3c64a1781874/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/36b8df53-8d22-4fb2-9928-e93b72a4cba4/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/0e4efe47-3ae9-40ec-b88e-03dc873b0772/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/9fe82458-85e1-4fbb-8e3c-875564924187/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/238e7d2d-49d0-4050-ae36-404d3fffa5e9/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/144e168b-ef18-4337-9f5e-5a9203fdaba5/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/355d104e-671f-45c9-af5b-6dec36d1206d/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/29f22c77-18af-44d9-bd59-7a099f192f8b/Rectangle+42.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/c93da50c-16d4-4480-a1a0-218e7eff7a13/Group+5074.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/c4c1b18c-5d09-4a66-8eec-d7a07147ac8d/Group+5186.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/47192260-7ad5-4d20-9e95-c1fa03a37f7e/Group+5187.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/0b707f0f-766a-4c57-9841-b6e209f39204/wireframrs.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/258444cf-fb0d-497f-bd46-687fdda32060/Group+5149.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/30c7c5b9-e5d2-4df7-a90f-b52be8ce8657/view.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598472555042-2T0CA1F0FO0IX10V56NH/swifty_incident.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1597418851827-V90WRCSPT4K6N5CMNVP0/swiftpay.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1597418793106-TIICRBXUD2KA1MHD73VS/swifty_incident.jpg Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598472086237-59CKI6UD0IGOV2U2S7A5/nostate%402x.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1598458731714-OMH4QA5OD7L0G72WBCJG/Group+5747%403x.png Work - Swift Shift https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/1596140822718-35L1T4DM51Q8GWWA560H/Large+JPG-Aro+Ha_0380.jpg Work - Swift Shift https://www.sivanbachar.com/work/rokt monthly 0.5 2022-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Work - Rokt https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/9ead9c5f-84a2-4a7e-bd02-1a9562815e1e/add+to+order.gif Work - Rokt https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/db16bc09-f1ac-41f0-ba06-dbb2614a1803/Screen+Shot+2022-04-05+at+4.36.41+PM.png Work - Rokt - Make it stand out Insurance Vertical Testing hyper-personalization One hypothesis featured in this design example: Personalizing the experience with the users name will result in higher engagement with ads from users. https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/3a527f3e-10c5-4c77-8123-c03a29c43fa2/Screen+Shot+2022-04-07+at+2.39.17+PM.png Work - Rokt - Make it stand out Events/Parking Vertical Testing visual guides and added data points One hypothesis featured in this design example: Adding visual aids (map view) and what we assumed could be helpful data points, users would be able to make a more informed and quick decision based on comparison https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/ca5def55-a27a-4ac1-a875-63fe60f13b81/Group+7.png Work - Rokt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/37ff03e0-fa23-44ca-ab1b-e09c1f4358fe/Screen+Shot+2022-03-31+at+1.59.50+PM.png Work - Rokt https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/0af0d154-af48-4811-a70b-f6141060fdc0/Ticketmaster.gif Work - Rokt https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/25d91c4c-f2b9-4d26-b7c0-4030d874c87d/placement.png Work - Rokt https://www.sivanbachar.com/work/t4f monthly 0.5 2022-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work - Test4free.org https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work - Test4free.org https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work - Test4free.org https://images.squarespace-cdn.com/content/v1/5ebd6dd2e3bec9264595e3d7/d74865a7-ae08-4e22-afd8-2d5bdf25b3ac/279859.jpeg Work - Test4free.org - Make it stand out Whatever it is, the way you tell your story online can make all the difference.