Putting the users first
Behind all great designs are real users with needs, behaviors, aversions and cognitive models that influence their decisions. My mission is to design with them in mind, always focusing on how to make products better for the people who use them.
Services
.01
User Research
Handling every aspect of user research: From stakeholder planning, primary/secondary research, user testings, and data collection to in-depth analysis & insight reporting.
.02
User Interface Design
Designing cross platform applications that are visually appealing, seamless, and intuitive to use. Putting users first, I design user experiences that effectively ensure your digital solution becomes a lovable product.
03.
Visual Design
Building Design Language Systems for consistent and accessible UI designs. I also create illustrations, icons & valuable brand assets to enhance the users’ experience.
.04
Data Forward
I believe the time has come where UX cannot stand alone in its endeavor to design lasting, seamless experiences. In my work, and depending on the product’s life-stage, I use Exploratory + Explanatory Sequential Design models to bridge the gap between data & design in order to better supplement UX research & ultimately create a richer understanding of users.
.05
Lean UX Consulting
Certified by those who wrote the book on Lean UX, I bring with me the tenets of Lean UX as it applies to collaborative cross-functional involvement throughout the product lifecycle.
I lead Lean UX workshops that aim to collaboratively identify areas of learning and create experiments where our team can learn fast from users. The Lean UX methods aim to remove waste, constantly collaborate and learn, and iterate fast based on real users’ feedback.
.06
UX Experiments
Design is about solving specific problems, and there is an infinite number of problems out there waiting to be solved.
When it comes to user experience, experimentation helps you arrive at the solution for problems when your intuition isn’t able to provide you with direction.
My Process
Lean UX Methodology

